This is a transcript from my radio show. You can subscribe here for premium content for only $7/month or $70/year. Wayne Gretzky had a quote that Steve Jobs embraced for Apple, "Skate to where the puck is going to be." Apple doesn’t always get it right. They got it very wrong with one of their Macbook Pros a number of years ago. But they skate to where the puck is going to be by envisioning where the world is heading and designing products the world does not yet know it needs.