I ran political campaigns for years before I started doing radio and was very good at my job. Between local, state, and national races, I had an excellent success rate and was sought after by major Republican campaigns. I was so good I even got myself elected. In fact, Philip is insistent that my next book be a guide on how to run for office.
As someone who has done this for a career, I know something that you’re not going to want to hear. The Republican attacks against Kamala as a DEI candidate are not going to be very effective with independent voters the GOP needs to win. Despite current claims to the contrary, Biden chose a black, female running mate to reward the black women in the South who pushed him over the finish line. Kamala was chosen because she was a Black female, in the same way that Biden could have chosen Michigan Senator Gary Peters as a white midwestern male if union voters gave him the win. You and I can call it DEI, but it was a political reward to a key constituency. That, however, is in the weeds and beside the point.
For Republicans to paint Harris as a DEI candidate risks alienating the Black and Hispanic voters who are the best at their jobs but quietly wonder if they were only promoted to fill DEI quotas. You may not understand it, but it’s a thing in minority communities.
Instead, the Trump campaign should be solely focused on one message: Kamala Harris is an opportunistic ladder climber with a vision too radical for America. Let me explain:
Erick, I just finished listening to yesterday's first hour via the podcast, where you were talking about how Republicans should use the ladder climber response to Harris. I like that, but I thought of another angle that I'd love to get your take on: What if Trump and Vance did an ad taking some of their policy positions and owned the label weird? I just picked a handful of policies from Agenda 47 and wrote this ad:
Scene: Trump and Vance walking in an average American town.
Trump: Kamala Harris and the liberal media are calling us weird. If it's weird to lower taxes on workers so you have more money in your pocket, maybe I'm weird.
Vance: If it's weird to put America first on the world stage, I guess I'm weird.
Trump: If it's weird to cut overbearing regulations so businesses are free to create millions of new jobs in our country, I must be weird.
Vance: If it's weird to say men shouldn't compete in women's sports, I'm very weird.
Trump: If it's weird to establish a strong border so we can end the migrant crime epidemic, then I'm proud to be weird.
Vance: If it's weird to believe the government shouldn't mandate what you eat or what you drive, then yes, I'm weird.
Voice: Donald Trump, JD Vance, and the American people: Maybe we're not the ones who are weird.
Erick understands all the negative ramifications of the assignment of the epithet by a white conservative about a person of color. Most white conservatives do not!!!! If the Trump campaign as well as its surrogates and supporters continue using that term about Harris, the GOP will lose millions of potential votes not just in the presidential race but in down ballot congressional and senatorial races particularly in swing states where there is a significant and solid Black, Hispanic and Asian (all corners: East, South and Southeast) middle class who are in the process of becoming more conservative like others in their identity group have already done. Think Tim Scott, Clarence Thomas, Condoleezza Rice, Nikki Haley, Bobby Jindall, Elaine Chao (Sen McConnell's wife) Those states include: GA, PA, MI, WI, MN.